Why circular economy?

The circular economy is a global economic narrative based on sustainable consumption and production, centered around systemic thinking. Its goal is to decouple economic growth from resource consumption and environmental degradation while promoting the idea of maintaining products, components and materials in use for as long as possible.

The circular economy consists of three main pillars:

Zero waste production and with minimal pollution

Extending product lifespan in a circular manner with a focus on circular value chains and design

Minimizing (or reducing) environmental impact

The "butterfly" diagram by the Ellen MacArthur Foundation explains circular economy as a process of rethinking rather than a one-size-fits all solution. As such, the process structure is geared towards closing the loop with materials and products in a sustainable and circular manner.

The benefits of the circular economy include reduced resource depletion, decreased waste generation, enhanced resource security, the creation of new jobs and economic resilience. Transitioning to a circular economy can provide sustainable and inclusive economic growth while simultaneously minimizing negative impacts on the environment and society.

The principles of the circular economy include:

1

Designing products to be durable and recyclable

Products are designed to be long-lasting, easily repairable and made from materials that can be efficiently recycled or safely returned to the environment.

2

Closing the loop

The circular economy emphasizes the importance of returning and reintegrating materials and components into the production process instead of disposing them as waste.

3

Resource efficiency and optimization

It focuses on efficient use of resources such as energy, water and raw materials, as well as minimizing waste generation throughout each phase of a product's life cycle.

4

Shifting from ownership to service

Promotes business models that shift from traditional ownership to providing access to goods and services, such as sharing, leasing or subscription models. This can reduce overall demand for new products and enable better utilization of existing resources.

5

Collaboration and value chain integration

Encourages cooperation and collaboration among stakeholders in the value chain, including manufacturers, suppliers, consumers and waste management entities in order to create closed-loop systems and maximize resource recovery.

6

Systemic thinking and innovation

The circular economy requires a holistic and systemic approach, considering the interactions and interdependencies between economic, environmental and social factors. It promotes innovation in technologies, business models and policy frameworks to accelerate the transition to a more sustainable economic system.

THE EUROPEAN FRAMEWORK
FOR CIRCULAR ECONOMY

The European Union is taking an important role in the transition to a sustainable and resilient economy.

With the European Green Deal, the EU Taxonomy Regulation, UN Agenda for Sustainable development, the "Fit for 55" package and the Circular Economy Action Plan, the European Union has increased its focus on the importance of a sustainable and circular transition that benefits everyone. Emphasizing the importance of involvement of the Western Balkans in the green transition process, the EU has presented the Green Agenda for the Western Balkans and Economic and Investment Plan for the Western Balkans providing concrete means to stimulate and accelerate the transition towards a circular economy.

Learn more about European framework